Principles
Every rule an agent can act on, from every confirmed reference, grouped by what it governs. This page is the actual thesis; the collection is just where the evidence lives.
color
Run one enormous, near-viewport-width headline through a top-to-bottom white-to-black gradient so it reads as brushed metal rather than flat ink, and use it exactly once.
From 21 Hours on the Moon
copy
Use a real, named practitioner's photo, not stock, as the single largest image on the page, placed directly beside their full name and title.
density
Let a single-sentence section breathe in its own near-empty viewport rather than stacking dense blocks back to back.
hierarchy
Frame the full viewport with thin open corner brackets, viewfinder style, instead of a solid border, so the page reads as an instrument or a transmission rather than a document.
From 21 Hours on the Moon
Pair the display headline with two small monospace-style label pairs flanking it like a data readout, not a caption: a field name in caps, the value directly beneath.
From 21 Hours on the Moon
Represent breadth of client relationships as an abstract connected-node diagram (avatars and color-swatch tiles linked by thin curved lines) instead of a logo wall or a claimed count.
imagery
Frame the full viewport with thin open corner brackets, viewfinder style, instead of a solid border, so the page reads as an instrument or a transmission rather than a document.
From 21 Hours on the Moon
Use a real, named practitioner's photo, not stock, as the single largest image on the page, placed directly beside their full name and title.
Represent breadth of client relationships as an abstract connected-node diagram (avatars and color-swatch tiles linked by thin curved lines) instead of a logo wall or a claimed count.
space
Let a single-sentence section breathe in its own near-empty viewport rather than stacking dense blocks back to back.
type
Pair the display headline with two small monospace-style label pairs flanking it like a data readout, not a caption: a field name in caps, the value directly beneath.
From 21 Hours on the Moon
Run one enormous, near-viewport-width headline through a top-to-bottom white-to-black gradient so it reads as brushed metal rather than flat ink, and use it exactly once.
From 21 Hours on the Moon